Dr. Stephen Maore Kirimi, Director DUAM
+(254)722-339351, EXT: 4029
Nairobi Campus, KeMU Towers 11th Floor

“The dynamic nature of the business world, especially in the service sector, requires that managers engage in strategic innovative thinking, taking advantage of existing opportunities to enhance continuous business growth. DUAM facilitates in identifying new business opportunities through excellent customer service, strategic marketing and resource mobilization. We believe in Charles Darwin’s statement that ‘It’s not the strongest species that survive, nor the most intelligent, but the most responsive to change'” – Dr. Stephen Kirimi Maore 


Dr Stephen Maore is an expert in Strategy, Marketing and Brand Management with over 16 years’ experience in teaching, consultancy and practice in this area. Dr Maore is currently the Director, University Advancement and Marketing at Kenya Methodist University (KEMU), whose mandate includes resource mobilization, partnerships, alumni coordination, branding, marketing and communication.

Dr Maore has served as a Lecturer of International Business, Marketing, Brand Management  and strategic management at KeMU since 2006.  He is a qualified trainer approved by the International Finance Corporation (IFC) as a Trainer of Trainers on business solutions. Over the years, Dr Maore has handled various assignments in the area of strategic Planning, Marketing Planning, Branding strategy development, Customer care, Customer Service Charter Development, Corporate Communication, and Market Research among others. He has been a lead assessor in the Company of the Year Awards program (COYA) focusing on Leadership and Management, Customer Orientation and Marketing, and corporate citizenship and Environmental Management. In Addition, Dr Maore served as the Chairman, Board of Directors at Meru County Investment and Development Corporation (MCIDC) from 2015 to 2018, and currently serving as a Member, Board of Directors at Kenya Plant Health Inspectorate Services (KEPHIS) and a member of the Technical Committee on Horticultural Fresh produce standards at Kenya Bureau of Standards (KEBS).

Academically, Dr Maore holds a PhD in Business Administration, a Master in Business Administration, and a Bachelor of Education in Mathematics and Business Studies. Finally, he is an active member of the Marketing Society of Kenya (MSK), Kenya Institute of Management (KIM) and International Society for Leadership and Management (ISLM).


  • Ph.D, Business Administration, University of Nairobi, Kenya
  • M.BA, Marketing and Management, University of Nairobi, Kenya
  • B.Ed, Mathematics and Business Studies, Kenyatta University, Kenya


  • Maore S., Munyoki J.M., Kinoti M.,Owino J. (2019), Brand Management Practices, Corporate Image, Customer Characteristics and Satisfaction among University Students in Kenya. http://eujournal.org/index.php/esj/issue/view/382 European Scientific Journal, vol.15, No.31, 2019
  • Maore S., Munyoki J.M., Kinoti M.,Owino J. (2019), Testing the Moderating Effect of Customer Characteristics on the Relationship between Brand Management Attributes and Customer Satisfaction among University Students in Kenya. DBA Africa Management Review, vol. 9 No.3. 2019
  • Maore K.S; Munyoki J; Kinoti M; and Owino J (2018), Brand management practices, corporate image and customer satisfaction among university students in Kenya. Testing the moderating effect of corporate image European Journal of Business and Management, 2019
  • Maore K.S; Munyoki J; Kinoti M; and Owino J (2018), Influence of brand management practices on customer satisfaction among universities in Kenya. Journal of Marketing and Consumer Research, 2018
  • Paloma M, Maore K and Murithi S (2018), An analysis of determinants of internationalization: a case study of selected Kenyan pharmaceutical and medical equipment firms. The International Journal of Business and Management, 2018

Research Interests

  • Service Branding
  • Market Innovation and strategy
  • Brand management
  • Education Marketing
  • Business Process Reengineering


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